Although keeping tabs on every aspect of a special event can be daunting, event producer Clare Sullivan Jackson, CSEP, has a simple solution: create a master checklist. Jackson, president of Houston-based Sullivan Group, led more than 140 participants in the workshop “Check It Off!-The Design and Implementation of a Master Checklist” at The Special Event in Orlando, Fla.
“In the workshop, we were trying to come up with a master list that could be used by everybody in the business to provide an understanding of every event element,” Jackson says. “Combining different aspects of the profession brought things to light that I never would have thought of.”
Jackson created and distributed a checklist outline for the participants to flesh out. Each group (e.g., tent rentals MA, lighting rentals MA, chair rentals MA, dishware rentals MA) was assigned a team leader for guidance. “Then we came together to share our lists and give the whole room an opportunity to add to them,” she says. “The real value of it was getting input from more than 140 event rental professionals from various disciplines.
“Going into an event with this type of checklist leaves very little to chance,” Jackson says. “If more people would manage their businesses this way, we could raise the level of professionalism in our industry.”
Below is the checklist outline Jackson provided in her workshop. Continue reading